Total Drilldown runs in conjunction
with Total Loyalty and gives enhanced data capture, reporting and
data mining capabilities.
It is used in applications where Total Loyalty is linked with
an Epos system and captures detailed sales transaction data.
Powerful Searches
The search engine enables sophisticated searches to be conducted,
which enable the effect of, say, a product promotion or a marketing
letter to be measured.
Data from product promotions can be valuable to
suppliers, and often they will assist with promotional costs if
the results are made available to them.