The system enables the smaller operator to compete on equal terms with the majors and attract business from them. Low cost magnetic cards are used to capture information on the customer when the card is swiped through the terminal.
 |
How it works The customer details from the application or membership forms are entered onto the database to form the base customer records. Over time, with every swipe of the membership card, a profile of the member is built showing details such as frequency of visits, spending patterns, specific days of the week visits are made and much more. From this information, specific promotions and marketing programmes can be developed to attract new customers, encourage customers to return more often, to spend more and much more. Communicate with customers regularly |
Examples are a letter generated to all customers with a birthday the next week. An e-mail can be sent to selected customers inviting them to an event or new product launch. A facsimile can be sent to customers who purchase a certain product. There is no limit to the number of letters stored on the system. Key Features |
 |
Related Links 
